Are you in your element?


Are you a fiery trailblazer or a down to earth perfectionist? Do still waters run deep or are you, like the wind rushing here there and everywhere? Using the elements in their natural form to describe the different personalities makes perfect sense as each of usd is made up of the water of cells, the earth of calcium, the fire of synapses and the breath of life. This comparison with the elements is a fun and inspiring way to help appreciate and understand ourselves and the 'teams' we live and work in. It transforms relationships at home, work, school and in social settings.



Diversity is something which is really important in our society and millions of pounds are poured into training on issues of age, gender, race and religion yet it seems that with all the talk of diversity, one important area is overlooked, differences in personality – the one area that affects every single one of us.

We work with everyone! Whatever your age or situation we believe our coaching and training has the potential to transform your future.


Our work with families either face to face or via Skype creates more harmonious relationships as each person understands the different personality traits of the other members and has a new language to help diffuse daily irritations and challenges.

'Thank you Ruth for coming and working with our family. We are all happier now and it's all down to you' Polly, 12 - Derbyshire



Many parents struggle to know the best way to advise and support their children with career options, peer pressure and their future in a fast changing world. As we help them appreciate their natural strengths and characteristics, create goals and an exciting vision for the future major life decisions become easier to make together.

'Ruth and Beth worked with six members of our family and the sessions made a huge difference both to us individually and as a group. Highly recommended.' TS, East Yorkshire



Students find that the knowledge about their personalities is invaluable and ensures they choose the best courses and careers for their temperament. Having a written purpose and a clear goal for the future means they are less likely to drop out of courses early.

'Inspirational, effective, inspiring and upbeat. A great experience all will enjoy and a great way tho find truly who you really are.' Psychology Student, Sheffield Hallam, Venture Matrix

'Fabulous! Really motivated me to focus on what I want out of life in the future and I found it very useful to know what element I am. It was really helpful to clarify and write out my goals as I can now see really clearly what I am aiming for.' 6th Form, King Egbert's School, Sheffield - Y12 Induction Day


We work with teams in the UK and Internationally. Contact us to find out how we can help you.


The managers of each of our venues so enjoyed working with Ruth Adams from ‘In Your Element’ with her motivating and fun approach.  We found the sessions helpfulboth as individuals and as a team as it assisted us in understanding ourselves and each other in a new, different and supportive ways and the practical examples provided, illustrated how our differences impact on daily life both in our work and personal lives.  Ruth continues delivering workshops to various teams within our organisation, with great success, improving working relationships and given staff a new language with which to understand each other. I know other organisations would benefit from Ruth’s inspiring approach. Dawn Hickman - Director of HR & ICT – Sheffield International Venues


Ruth Adams is a great trainer who has extensive knowledge of the PEP tool and the 4 elements.  Ruth is passionate, energetic and very generous; a real joy to work with and learn from. We have been using PEP in one of our business units based in Africa. Its positive impact is due to people really understanding the 4 elements through using the metaphors it offers, to practically understand and change behaviour compared to more traditionally used tools such as Myers Briggs Type indicator. People remember the conversations and meanings that they have around Earth, Water, Fire and Wind more easily than a combination of letters. We have also found that PEP has been easily accepted within a very fast moving technical environment as people just "get it and use what they learn from their reports straight away and do not have to wait for an expert to explain things to them. The accompanying workshop "The 4 Elements of Success" is a great way of bringing a team together to look at their collective PEP reports and improving communication between individuals.  Mark Veary - Learning & Development Manager, Chevron


The four elements

In Your Element uses the natural elements of Fire, Wind, Earth and Water to help determine both individual and team strengths and challenges that affect everything from career choice to daily "to do" lists. We choose to act on what we value, and each element type values very different things:


Fire personality types thrive on challenge and choice. They are decisive and assertive and bring light into situations. They radiate passion for their goals and have a 'can do' attitude


Wind personality types thrive on change and variety. They have lots of creative ideas and bring energy and excitement wherever they are. They are uplfting and positive and can see the big picture


Earth personality types thrive on order and structure. They are grounded and solid and understand the gravity of each situation. They support and grow the plane and ideas of others


Water personality types thrive on harmony and stability. They can help dilute conflict and cleanse difficult situations, understanding the importance of being flexible